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SocMAP Model © 2015
Introduction from Joanne
Introduction from Joanne (1:09)
The SocMAP Model (0:48)
Course Content (1:23)
Social Media Strategy Audit
Reviewing current social media activity / strategy
1.2 Reviewing current social media use policy
Assessing social media success to date
Identifying financial resources
Allocating team members
Reviewing available skills
Social media software
Cross-departmental use
Training
Social Media Policing Policy
What is a social media use policy?
How does a policy differ for law enforcement agencies?
The role of management in your policy
Crafting a social media policy for your agency / department
Communicating your policy
Implementing your policy
Setting Agency Objectives
Establishing business / operational objectives (macro)
Establishing objectives per department / division (micro)
Aligning social media objectives with corporate / policing goals
Mind-mapping your objectives
Communicating your social media objectives
Audience Segmentation
Establishing external audiences
Establishing internal audiences
Choosing Your Channels
External audience channels
Internal audience channels
Social Media Team (skills/training)
Who is responsible?
Who has the skills?
Identifying roles and responsibilities
Training needs analysis
Reporting structures
Content Strategy
Content for each audience segment
Content creators
Content curators
Content editor
Rich content creation – photos, infographics, videos, blog posts, social media visuals
Moderation
Moderation policy
Moderator panel
Escalating issues to management
Blocking
Reporting
Collating data and saving on file
Measurement
Social media analytics – what, when, how?
Setting goals
Monitoring technologies
Measurement technologies
How to measure success?
Creating measurement reports
Social Media Strategy
Writing your social media strategy
Communicating your social media strategy
Launching your social media strategy
Reviewing your social media strategy
Teach online with
Internal audience channels
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