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SocMAP Model © 2015

The SocMAP Model© - A Social Media Action Plan for Law Enforcement Agencies

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This course is for law enforcement agencies or officers who want to:
> benchmark where they are now in their social media strategy
> develop a comprehensive strategy for social media success;
> launch their first social media strategy.
It will take you through the stages of auditing your current social media activity to
launching a more robust and fit-for-purpose strategy which aligns to corporate and

policing goals.


Your Instructor


Joanne Sweeney-Burke
Joanne Sweeney-Burke

37-year-old Joanne Sweeney-Burke has 14 years extensive communications experience and her career includes broadcast and print journalism, industry PR and lecturing, marketing executive and CEO in various business roles. During her time as a broadcast journalist with Highland Radio she covered the Morris Tribunal and related criminal trials. She is also a Digital Marketing professional and is the founder of Digital Training Institute. She has an acute interest in online reputation, which she describes as “a new phenomenon by which employers, educators and peers create an opinion on us.”

She holds a Masters Degree in Journalism and a Masters Degree in Digital Marketing. She is co-founder of edtech startup Webiket, which delivers a range of eLearning courses on cyber wellbeing, the first of which is Young Minds Online. She is married to Tom, has two children Sophie (19) and Bobby (5) and lives in Galway. Joanne is originally from Donegal. She is also a previous finalist (2011) on the TV show, The Apprentice.


Class Curriculum


  Introduction from Joanne
Available in days
days after you enroll
  Audience Segmentation
Available in days
days after you enroll
  Choosing Your Channels
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now with 1 years access. It is a completely self-paced online course.
How long do I have access to the course?
You have access for as long as your subscription is up-to-date.

Get started now!