37-year-old Joanne Sweeney-Burke has 14 years extensive communications experience and her career includes broadcast and print journalism, industry PR and lecturing, marketing executive and CEO in various business roles. During her time as a broadcast journalist with Highland Radio she covered the Morris Tribunal and related criminal trials. She is also a Digital Marketing professional and is the founder of Digital Training Institute. She has an acute interest in online reputation, which she describes as “a new phenomenon by which employers, educators and peers create an opinion on us.”
She holds a Masters Degree in Journalism and a Masters Degree in Digital Marketing. She is co-founder of edtech startup Webiket, which delivers a range of eLearning courses on cyber wellbeing, the first of which is Young Minds Online. She is married to Tom, has two children Sophie (19) and Bobby (5) and lives in Galway. Joanne is originally from Donegal. She is also a previous finalist (2011) on the TV show, The Apprentice.